About

What we’re about

We are a video production company based in Australia, equipped to create video content for all sorts of clients. We specialise in small business stories & documercials.

Sliwinski Documercials was started by Mat Sliwinski, an initiative to expand his creative vision even more, and to inspire people through story. Our logo represents not only the letter ‘S’ but also 2 speech bubbles. We believe in creating conversation through moving image, equipping businesses to be more successful and to engage the minds of our viewers.

What is a documercial?

A documercial according to the urban dictionary is ‘a commercial (or info-mercial) disguised as a legitimate documentary.’ However, for us, it’s much more than that!

We create ‘documercials’ which are designed to present engaging characters & inspiring stories. While it is a commercial, it’s also an authentic story presented through film. We believe styling through the lens of documentary makes things more personal. More relatable.